By creating a mobile app for such an important cause, we have facilitated an easy way for Pink Caravan to reach out to their customers effectively and also made spreading the word a lot easier.
When we met Pink Caravan, a breast cancer awareness initiative and part of FOCP (Friends of Cancer Patients), they did not have a website or a mobile app. The one thing they do believe in, besides building a solid organization, is being digital, and that’s when we knew they’d come to the right place!
Our team created an app with the information necessary for every end user that included breast self-examination tips for women and men.
Launched in 2011 under the patronage of His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah and Her Highness Sheikha Jawaher Bint Mohammed Al Qasimi, Wife of the Ruler of Sharjah, Founder and Patron of the Friends of Cancer Patients Society (FoCP), International Ambassador of the World Cancer Declaration for Union for International Cancer Control (UICC) and International Ambassador for Childhood Cancer for UICC, Pink Caravan has garnered widespread recognition locally, regionally, and internationally, and therefore, has appointed ambassadors from different walks of life to promote and advocate its mission. In 2016, The Sharjah Breast Care Centre (SBCC) was inaugurated which is the result of the collaboration of Pink Caravan, University Hospital Sharjah (UHS), and Gustave Roussy Cancer Centre in Paris; one of the world’s leading cancer research institutes and the biggest health centre dedicated to oncology in Europe.
The Centre offers comprehensive and multidisciplinary breast cancer treatment that includes timely diagnosis of a breast lesion, the development of a treatment pathway, breast cancer surgery, including oncoplastic (reconstructive and plastic surgery), and the administration of chemotherapy.
The mobile app is being used by people from all over the country. Creating this mobile app has helped our client to not only get the word out, but also possibly save lives. The app is now available to download on the App Store for iPhone, and Play Store for Android users. We are proud to be part of this phenomenal initiative.