Gamification is the process of taking something that already exists – a website, an enterprise application, an online community – and integrating game mechanics into it to motivate participation, engagement, and loyalty.
Gamification takes the data-driven techniques that game designers use to engage players, and applies them to non-game experiences to motivate actions that add value to your business.
Gamification is transforming business models by creating new ways to extend relationships, craft longer-term engagement, and drive customer and employee loyalty. It works because it leverages the motivations and desires that exist in all of us for community, feedback, achievement and reward. When combined with the latest research on motivation and the big data generated by user interactions, gamification empowers businesses to create true loyalty.
Gamification is built upon primary game mechanics, proven to motivate and engage users, and may use any combination of these techniques to accomplish business goals.